People often use Google to see when places aren’t busy, helping them avoid crowds. But on a night out, the best bars are the ones with the biggest vibe. This campaign flips the data, using Google’s “busier than usual” insights to highlight nearby venues serving Cloudy Bay. Live LUMO billboards guide people to the liveliest spots in town — and the best glass of bubbles.

Kiwis secretly judge their own cars — and everyone else’s. This campaign in the Student Pixel category playfully nudges drivers when their ride might be due for an upgrade. Using LENS to analyse vehicle details like age, make, model and fuel type, targeted messages appear in real time, showing drivers when it might be time to upgrade with Turners.

People have a "we didn't come all this way to not swim" attitude ignoring the unpredictability of the tide. This campaign in the Student Pixel category, was simple and effective, show Kiwi's what they're in for before they make their Summer roadies. A series of animated billboards using MetService to track different New Zealand beaches in real time, allowing Kiwis to know their ocean limits before they make their Summer road trips.

Traffic can be frustrating, but a quick detour for food can make the journey enjoyable. This campaign utilized LUMO boards near McDonald's, linking live traffic and drive-thru data to showcase how quickly a McDonald's stop can transform a tedious drive. By activating billboards during peak hours, it aims to assist hungry drivers when they need it most.

When the Supermarket's hectic, a big shop is the last thing anyone feels like doing. So to highlight how Bargain Box's meal kits offer you a smarter way to do your weekly shop without the crowds, the campaign used Google Maps location data ot reveal just how busy supermarkets can get. Tactically positioned near the most popular supermarkets, the real-time LUMO billboards were an ongoing reminder of how you can save yourself the stress with Bargain Box.