A Lotto Powerball win could be your ticket out of everyday inconveniences. You wouldn’t have to sit in peak hour traffic because you wouldn’t have to work. You could jet off to the Bahamas whenever the weather is bad at home. So let’s pull live traffic and weather data onto Lumo billboards to target commuters and get them to imagine.
A well-placed billboard will pick up all cars leaving, and arriving back from test drives. A camera mounted on the billboard scans the license plates of approaching vehicles and cross-references those plates with carjam.co.nz’s public database. If the car is for sale, and is a selected competitor, the appropriate creative will be displayed and hopefully the person test driving the competitor’s car will consider adding a Skoda to their test drive list.
It takes about 63,072,000 seconds (that’s two years) for a block of Mainland Vintage Cheese to reach its perfect flavour. This poster is a simple message that counts down the seconds using the 8 second time slots and some simple subtraction. Over the course of a week the headline would change hundreds of times in increments of 8. It won’t be a dramatically fast countdown, but good things take time.