LIFE NEEDS MORE SPORT is Sky Sport’s mantra. So we’ll bring it to one of life’s mundane rituals - driving to work. For two weeks, every-time a commuter passes one of our LUMO billboards their number plate will be logged and a point will be awarded. The prize? A personal chauffeur for a week.
AMI insurance have a new creative platform based around kindness. This OOH campaign connects with city peak hour travel time data to create live time relevant messages to encourage drivers to show kindness in the traffic.
We want to emphasise how close the NZSki Ski Fields are for most New Zealanders. Utilising data from IATA, MetService, Google Maps and NZSkis database of available rentals; we will paint a clear picture of how quickly a commuter is from being on the slopes from exactly where they are. We will show them how long it will take to get to the closest airport, the next available flight, the transfer times and available ski hire prices. All as one snap shot to inspire them to book their next ski-cation on a NZ Ski mountain.
