Increasing fuel prices is a big problem for us Kiwis, especially for those living in Auckland. Whenever we see a fuel price board we can’t help but look at it and hope it hasn’t gone up. So running off this behaviour, let’s turn Lumo billboards into live fuel boards to grab the attention of those who still use fuel. We’ll then offer them up a solution. A solution that will not only save them money, but the environment too - the new Volkswagon e-Golf.

Pandemics, riots, financial crisis; the news is pretty gloomy. Radio Hauraki used this as an opportunity to talk about lighter topics. With a direct feed from the studio to LUMO’s billboards the producers could target their key market with live sound bites during 6-10am each morning. With bold font and short quirky headlines Radio Hauraki could update multiple billboards using a xml feed across all key inbound screens.